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oapen-20.500.12657-587062022-10-15T03:17:23Z Global Media Sport Rowe, David Sociology: sport and leisure Media studies bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHB Sociology::JHBS Sociology: sport & leisure bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNS Service industries::KNSP Sport & leisure industries bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media. 2022-10-14T14:52:15Z 2022-10-14T14:52:15Z 2011 book ONIX_20221014_9781849666763_37 9781849666763 9781849666756 https://library.oapen.org/handle/20.500.12657/58706 eng Globalizing Sport Studies application/pdf n/a 9781849666763.pdf Bloomsbury Academic Bloomsbury Academic 10.5040/9781849661577 10.5040/9781849661577 066d8288-86e4-4745-ad2c-4fa54a6b9b7b 9781849666763 9781849666756 Bloomsbury Academic 192 London open access
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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.
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