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oapen-20.500.12657-587122022-10-15T03:17:41Z Beyond Black Cashmore, Ellis Ethnic studies bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFS Social groups::JFSL Ethnic studies bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHB Sociology bic Book Industry Communication::H Humanities::HB History::HBT History: specific events & topics::HBTB Social & cultural history This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Beyond Black is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyoncé and Tiger Woods. The most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture. 2022-10-14T14:52:24Z 2022-10-14T14:52:24Z 2012 book ONIX_20221014_9781780931487_43 9781780931487 9781780931470 https://library.oapen.org/handle/20.500.12657/58712 eng application/pdf n/a 9781780931487.pdf Bloomsbury Academic Bloomsbury Academic 10.5040/9781780931500 10.5040/9781780931500 066d8288-86e4-4745-ad2c-4fa54a6b9b7b 9781780931487 9781780931470 Bloomsbury Academic 176 London open access
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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Beyond Black is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyoncé and Tiger Woods. The most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture.
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