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oapen-20.500.12657-60875
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oapen-20.500.12657-608752024-03-27T14:15:07Z Chapter 7 Made in France and Made in Paris Pouillard, Veronique Millet, Audrey Brands, Historical, Perspective, National, Markets, Global thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several levels of power, which was centralised by the French state, but also exercised locally, as in Paris and in the wine producing regions. The French government has consistently fostered production that advertised its country-of-origin as a symbol of quality on domestic and international markets. This chapter discusses the luxury industries, especially haute couture. The experiences of this industry, and other luxury industries show that is possible to relocate production outside France, which has resulted in the massification of luxury-item production. 2023-01-25T10:00:41Z 2023-01-25T10:00:41Z 2023 chapter 9780367754976 9780367762681 https://library.oapen.org/handle/20.500.12657/60875 eng application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9781003166184_10.4324_9781003166184-7.pdf Taylor & Francis National Brands and Global Markets Routledge 10.4324/9781003166184-7 10.4324/9781003166184-7 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb 80919844-9a02-4ccd-9ce4-437b9b6beabb c273ec27-d2be-4f1d-8917-141b286f1657 9780367754976 9780367762681 Routledge 19 University of Oslo open access
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OAPEN
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DSpace
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| language |
English
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| description |
Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several levels of power, which was centralised by the French state, but also exercised locally, as in Paris and in the wine producing regions. The French government has consistently fostered production that advertised its country-of-origin as a symbol of quality on domestic and international markets. This chapter discusses the luxury industries, especially haute couture. The experiences of this industry, and other luxury industries show that is possible to relocate production outside France, which has resulted in the massification of luxury-item production.
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9781003166184_10.4324_9781003166184-7.pdf
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| spellingShingle |
9781003166184_10.4324_9781003166184-7.pdf
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| title_short |
9781003166184_10.4324_9781003166184-7.pdf
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| title_full |
9781003166184_10.4324_9781003166184-7.pdf
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| title_fullStr |
9781003166184_10.4324_9781003166184-7.pdf
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| title_full_unstemmed |
9781003166184_10.4324_9781003166184-7.pdf
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9781003166184_10.4324_9781003166184-7.pdf
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| publisher |
Taylor & Francis
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2023
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1799945292711198720
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