| spelling |
oapen-20.500.12657-612992024-03-27T14:14:28Z Qatar’s Nation Branding and Soft Power Al-Tamimi, Nawaf Amin, Azzam Zarrinabadi, Nourollah Qatar national identity Qatar Qatar blockade Al Jazeera Sport Humanitarian profile Smart power Natural resources Economic infrastructure Saudi Arabia Egypt United Arab Emirates Geopolitics Social media Public diplomacy Foreign investment portfolio Civil society initiatives Charity thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar’s national brand, Qatar's arsenal of soft power, international alliances, and the opponents’ quandary. This book further scrutinizes Qatar’s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the “shock and awe” in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy. 2023-02-13T17:27:39Z 2023-02-13T17:27:39Z 2023 book ONIX_20230213_9783031246517_41 9783031246517 https://library.oapen.org/handle/20.500.12657/61299 eng Contributions to International Relations application/pdf n/a 978-3-031-24651-7.pdf https://link.springer.com/978-3-031-24651-7 Springer Nature Springer Nature Switzerland 10.1007/978-3-031-24651-7 10.1007/978-3-031-24651-7 6c6992af-b843-4f46-859c-f6e9998e40d5 b09c7c3f-78aa-4f39-8a9e-1ba09e989f0b 9783031246517 Springer Nature Switzerland 92 Cham [...] Qatar National Research Fund صندوق قطر الوطني للبحوث open access
|
| description |
This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar’s national brand, Qatar's arsenal of soft power, international alliances, and the opponents’ quandary. This book further scrutinizes Qatar’s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the “shock and awe” in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy.
|
