| spelling |
oapen-20.500.12657-626072024-03-28T08:18:42Z Chapter Bruno Trentin e l’Europa tra comunicazione politica e rappresentazioni mediatiche Attolini, Grazia Pia Communication Media Trade Unions thema EDItEUR::J Society and Social Sciences Bruno Trentin’s studies on political communication are neither unitary nor exhaustive, that’s why his research is original and innovative. Through the investigation of different communication contexts it is possible to reconstruct lexicon, rhetoric, narration, visual identity, relationship with the media. Far from the tones of the average union leader, Trentin remains faithful to his composed and philosophical attitude and, by so doing, successfully involves and fascinates masses, the television audience, readers, and even activists and fellow party members. The linguistic and communication strategies he uses differ not only from the traditional trade union leadership but also from politics. In Trentin’s studies the substance of the message definitely prevails on the aesthetics of the form. 2023-05-01T13:37:56Z 2023-05-01T13:37:56Z 2023 chapter ONIX_20230501_9791221500493_23 2704-5919 9791221500493 https://library.oapen.org/handle/20.500.12657/62607 ita Studi e saggi application/pdf Attribution 4.0 International chapter-37189.pdf https://books.fupress.com/doi/capitoli/979-12-215-0049-3_10 Firenze University Press 10.36253/979-12-215-0049-3.10 Bruno Trentin’s studies on political communication are neither unitary nor exhaustive, that’s why his research is original and innovative. Through the investigation of different communication contexts it is possible to reconstruct lexicon, rhetoric, narration, visual identity, relationship with the media. Far from the tones of the average union leader, Trentin remains faithful to his composed and philosophical attitude and, by so doing, successfully involves and fascinates masses, the television audience, readers, and even activists and fellow party members. The linguistic and communication strategies he uses differ not only from the traditional trade union leadership but also from politics. In Trentin’s studies the substance of the message definitely prevails on the aesthetics of the form. 10.36253/979-12-215-0049-3.10 bf65d21a-78e5-4ba2-983a-dbfa90962870 9791221500493 246 19 Florence open access
|
| description |
Bruno Trentin’s studies on political communication are neither unitary nor exhaustive, that’s why his research is original and innovative. Through the investigation of different communication contexts it is possible to reconstruct lexicon, rhetoric, narration, visual identity, relationship with the media. Far from the tones of the average union leader, Trentin remains faithful to his composed and philosophical attitude and, by so doing, successfully involves and fascinates masses, the television audience, readers, and even activists and fellow party members. The linguistic and communication strategies he uses differ not only from the traditional trade union leadership but also from politics. In Trentin’s studies the substance of the message definitely prevails on the aesthetics of the form.
|
