Given the phenomenal popularity of mukbang (a live-streamed eating show) among young people, first in Korea and now globally, it is no longer a secret that they like to watch other people eating and cooking in the digital age. This chapter provides an overview of the evolution of mukbang culture in...
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Taylor & Francis
2023
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oapen-20.500.12657-63473 |
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oapen-20.500.12657-634732023-06-19T11:53:25Z Introducing Korean Popular Culture Kim, Youna Korean popular culture, BTS, Parasite, Squid Game, K-Pop, Korean Wave, Hallyu, K-Drama, Social media age bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFC Cultural studies::JFCA Popular culture bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies Given the phenomenal popularity of mukbang (a live-streamed eating show) among young people, first in Korea and now globally, it is no longer a secret that they like to watch other people eating and cooking in the digital age. This chapter provides an overview of the evolution of mukbang culture in Korea while exploring the sociocultural meanings of this new cultural phenomenon. The chapter suggests that mukbang as a social phenomenon is deeply rooted in the precarious contexts of Korean youth, also known as the ingyeo generation. Young people’s increasing engagement with mukbang illustrates how a shifting sociocultural structure engages with an emerging affective structure through digital mediation. Young Koreans’ negotiation of their precarious present and future through vicarious experiences of binge eating implies how the basic needs of eating are mediated, spectacularized and resignified as a subcultural practice. 2023-06-19T11:47:37Z 2023-06-19T11:47:37Z 2023 book 9781032274058 9781032274089 9781003292593 https://library.oapen.org/handle/20.500.12657/63473 eng Taylor & Francis Routledge 10.4324/9781003292593 10.4324/9781003292593 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb 4cc27416-8947-4abc-9a7f-df68a0c7ba9b 9781032274058 9781032274089 9781003292593 Routledge open access |
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OAPEN |
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DSpace |
| language |
English |
| description |
Given the phenomenal popularity of mukbang (a live-streamed eating show) among young people, first in Korea and now globally, it is no longer a secret that they like to watch other people eating and cooking in the digital age. This chapter provides an overview of the evolution of mukbang culture in Korea while exploring the sociocultural meanings of this new cultural phenomenon. The chapter suggests that mukbang as a social phenomenon is deeply rooted in the precarious contexts of Korean youth, also known as the ingyeo generation. Young people’s increasing engagement with mukbang illustrates how a shifting sociocultural structure engages with an emerging affective structure through digital mediation. Young Koreans’ negotiation of their precarious present and future through vicarious experiences of binge eating implies how the basic needs of eating are mediated, spectacularized and resignified as a subcultural practice. |
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Taylor & Francis |
| publishDate |
2023 |
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1771297569383645184 |
