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oapen-20.500.12657-638082023-07-05T02:49:26Z Geschichtspolitik als Unternehmenskommunikation Roelevink, Eva-Maria Friedrich Krupp (company) corporate history corporate communicatioN National Socialism public relations bic Book Industry Communication::H Humanities::HB History::HBT History: specific events & topics::HBTK Industrialisation & industrial history bic Book Industry Communication::H Humanities::HB History::HBT History: specific events & topics::HBTW The Cold War bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPF Political ideologies::JPFQ Fascism & Nazism bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCZ Economic history There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image. 2023-07-04T15:57:20Z 2023-07-04T15:57:20Z 2023 book ONIX_20230704_9783111207193_42 9783111207193 9783111205588 9783111207735 https://library.oapen.org/handle/20.500.12657/63808 ger application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9783111207193.pdf https://www.degruyter.com/isbn/9783111207193 De Gruyter De Gruyter Oldenbourg 10.1515/9783111207193 There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image. 10.1515/9783111207193 2b386f62-fc18-4108-bcf1-ade3ed4cf2f3 9783111207193 9783111205588 9783111207735 De Gruyter Oldenbourg 378 Berlin/Boston open access
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