978-3-031-32979-1.pdf
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
| Γλώσσα: | English |
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| Έκδοση: |
Springer Nature
2023
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| Διαθέσιμο Online: | https://link.springer.com/978-3-031-32979-1 |
