9791221500929-18.pdf
this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...
| Language: | English |
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Firenze University Press
2023
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| Online Access: | https://books.fupress.com/doi/capitoli/979-12-215-0092-9_18 |
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oapen-20.500.12657-74830 |
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oapen-20.500.12657-748302023-08-03T17:59:41Z Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition ottone, andrea book history publishing planning Venetian economic history the Giunti publishing house bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHB Sociology this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area. 2023-08-03T15:03:07Z 2023-08-03T15:03:07Z 2023 chapter ONIX_20230803_9791221500929_26 9791221500929 https://library.oapen.org/handle/20.500.12657/74830 eng Datini Studies in Economic History application/pdf Attribution 4.0 International 9791221500929-18.pdf https://books.fupress.com/doi/capitoli/979-12-215-0092-9_18 Firenze University Press L’economia della conoscenza: innovazione, produttività e crescita economica nei secoli XIII-XVIII / The knowledge economy: innovation, productivity and economic growth, 13th to 18th century 10.36253/979-12-215-0092-9.18 10.36253/979-12-215-0092-9.18 bf65d21a-78e5-4ba2-983a-dbfa90962870 9f9bbbdd-c500-4575-9865-db2693689bc1 9791221500929 3 16 Florence open access |
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OAPEN |
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| language |
English |
| description |
this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area. |
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| publisher |
Firenze University Press |
| publishDate |
2023 |
| url |
https://books.fupress.com/doi/capitoli/979-12-215-0092-9_18 |
| _version_ |
1799945222006767616 |
