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oapen-20.500.12657-768152023-10-16T09:29:55Z Country of Origin Effect in International Business Witek-Hajduk, Marzanna K. Grudecka, Anna COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCK Behavioural economics bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJK International business bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing 2023-10-16T07:58:51Z 2023-10-16T07:58:51Z 2024 book 9781032537870 9781032537900 9781003413639 https://library.oapen.org/handle/20.500.12657/76815 eng Taylor & Francis Routledge 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb b095dad7-e42c-463d-bda5-9295cb9df2bb a7fe14c7-4ae0-410c-adea-77195ec0ae19 9781032537870 9781032537900 9781003413639 Routledge open access
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