9781003413639_10.4324-9781003413639-8.pdf
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately–brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativi...
| Γλώσσα: | English |
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| Έκδοση: |
Taylor & Francis
2023
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