9783110741100.pdf
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
| Γλώσσα: | English |
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| Έκδοση: |
De Gruyter
2023
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| Διαθέσιμο Online: | https://www.degruyter.com/isbn/9783110741100 |
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oapen-20.500.12657-76913 |
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oapen-20.500.12657-769132023-10-21T02:12:46Z Branding the Middle East Wippel, Steffen Middle East North Africa Branding Image building bic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTB Regional studies bic Book Industry Communication::H Humanities::HB History::HBJ Regional & national history::HBJF Asian history::HBJF1 Middle Eastern history bic Book Industry Communication::H Humanities::HP Philosophy::HPD Non-Western philosophy::HPDC Islamic & Arabic philosophy bic Book Industry Communication::H Humanities::HR Religion & beliefs::HRH Islam::HRHP Islamic life & practice This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space. 2023-10-20T15:25:06Z 2023-10-20T15:25:06Z 2023 book ONIX_20231020_9783110741100_18 9783110741100 9783110740622 9783110741155 https://library.oapen.org/handle/20.500.12657/76913 eng Studies on Modern Orient application/pdf n/a 9783110741100.pdf https://www.degruyter.com/isbn/9783110741100 De Gruyter De Gruyter 10.1515/9783110741100 10.1515/9783110741100 2b386f62-fc18-4108-bcf1-ade3ed4cf2f3 5cb0e793-9d8a-4b83-9ee6-25b062467484 9783110741100 9783110740622 9783110741155 De Gruyter 38 660 Berlin/Boston [...] Bundesministerium für Bildung und Forschung Federal Ministry of Education and Research open access |
| institution |
OAPEN |
| collection |
DSpace |
| language |
English |
| description |
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space. |
| title |
9783110741100.pdf |
| spellingShingle |
9783110741100.pdf |
| title_short |
9783110741100.pdf |
| title_full |
9783110741100.pdf |
| title_fullStr |
9783110741100.pdf |
| title_full_unstemmed |
9783110741100.pdf |
| title_sort |
9783110741100.pdf |
| publisher |
De Gruyter |
| publishDate |
2023 |
| url |
https://www.degruyter.com/isbn/9783110741100 |
| _version_ |
1799945303809327105 |
