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oapen-20.500.12657-85201
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oapen-20.500.12657-852012023-11-18T02:20:15Z Chapter 1 Consuming atmospheres Steadman, Chloe Coffin, Jack consuming atmospheres, marketing, marketing research, consumer experience, consumer culture bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCK Behavioural economics bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSM Market research This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon – and converse with – existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing – and beyond. 2023-11-17T13:02:14Z 2023-11-17T13:02:14Z 2024 chapter 9781032264929 9781032264943 https://library.oapen.org/handle/20.500.12657/85201 eng application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9781003288510_10.4324_9781003288510-1.pdf Taylor & Francis Consuming Atmospheres Routledge 10.4324/ 9781003288510- 1 10.4324/ 9781003288510- 1 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb d6917606-17be-4e1b-b093-bbdb6b795d07 9781032264929 9781032264943 Routledge 19 open access
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| institution |
OAPEN
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DSpace
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| language |
English
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| description |
This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon – and converse with – existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing – and beyond.
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| title |
9781003288510_10.4324_9781003288510-1.pdf
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| spellingShingle |
9781003288510_10.4324_9781003288510-1.pdf
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| title_short |
9781003288510_10.4324_9781003288510-1.pdf
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| title_full |
9781003288510_10.4324_9781003288510-1.pdf
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| title_fullStr |
9781003288510_10.4324_9781003288510-1.pdf
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| title_full_unstemmed |
9781003288510_10.4324_9781003288510-1.pdf
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| title_sort |
9781003288510_10.4324_9781003288510-1.pdf
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| publisher |
Taylor & Francis
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| publishDate |
2023
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| _version_ |
1799945243700756480
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