9781003288510_10.4324_9781003288510-1.pdf
This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...
| Language: | English |
|---|---|
| Published: |
Taylor & Francis
2023
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