9781003830870.pdf
Samosir and Wee examine how the immensely popular Korean Wave (""K-wave"") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean...
| Γλώσσα: | English |
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| Έκδοση: |
Taylor & Francis
2023
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