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oapen-20.500.12657-86595
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dspace
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oapen-20.500.12657-865952024-01-11T13:09:09Z Digital Fashion Communication Noris, Alice Cantoni, Lorenzo communication culture Fashion Fashion Studies globalisation globalization intercultural Intercultural Communication Intercultural Communication Crises international pop culture Popular Culture bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFC Cultural studies::JFCA Popular culture bic Book Industry Communication::J Society & social sciences::JF Society & culture: general bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFF Social issues & processes::JFFP Social interaction bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFF Social issues & processes::JFFS Globalization Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them. 2024-01-11T11:33:55Z 2024-01-11T11:33:55Z 2022 book ONIX_20240111_9789004523555_25 9789004523555 9789004520615 https://library.oapen.org/handle/20.500.12657/86595 eng application/pdf n/a 9789004523555.pdf https://brill.com/display/title/63118 Brill 10.1163/9789004523555 10.1163/9789004523555 af16fd4b-42a1-46ed-82e8-c5e880252026 9789004523555 9789004520615 open access
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OAPEN
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English
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| description |
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
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| title |
9789004523555.pdf
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| spellingShingle |
9789004523555.pdf
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| title_short |
9789004523555.pdf
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| title_full |
9789004523555.pdf
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| title_fullStr |
9789004523555.pdf
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9789004523555.pdf
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| title_sort |
9789004523555.pdf
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| publisher |
Brill
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| publishDate |
2024
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| url |
https://brill.com/display/title/63118
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1799945297728634880
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