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oapen-20.500.12657-884442024-03-28T14:02:56Z Shopping Centre Marketing Krowicki, Piotr Maciejewski, Grzegorz customer engagement,value creation,customer perceived value,customer value proposition,retail marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners. 2024-03-14T10:18:10Z 2024-03-14T10:18:10Z 2024 book 9781032690544 9781032690520 9781032690537 https://library.oapen.org/handle/20.500.12657/88444 eng Routledge Research in the Retail Industry Taylor & Francis Routledge 10.4324/9781032690544 10.4324/9781032690544 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb 900bdcbc-a26f-4679-a0a3-5f629d08fe02 9781032690544 9781032690520 9781032690537 Routledge open access
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There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important.
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.
The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
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