9783839456521.pdf
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd busin...
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oapen-20.500.12657-895852024-04-09T02:25:53Z The Power of Persuasion Haasis, Lucas Merchants 18th Century Hamburg Letter-Writing Practices Microhistory Praxeology Globalization Cultural History Economy European History Global History Early Modern History History thema EDItEUR::N History and Archaeology::NH History::NHD European history thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history thema EDItEUR::N History and Archaeology::NH History::NHB General and world history Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century. 2024-04-08T14:02:53Z 2024-04-08T14:02:53Z 2022 book ONIX_20240408_9783839456521_44 9783839456521 9783837656527 https://library.oapen.org/handle/20.500.12657/89585 eng Praktiken der Subjektivierung application/pdf Attribution 4.0 International 9783839456521.pdf transcript Verlag transcript Verlag 10.14361/9783839456521 10.14361/9783839456521 b30a6210-768f-42e6-bb84-0e6306590b5c 631ac483-8bae-460f-9987-c3f4e4b98bb5 4a1ea0f2-e46e-4025-bbc3-e853f4181d49 9783839456521 9783837656527 transcript Verlag 23 660 Bielefeld […] 101017536 Deutsche Forschungsgemeinschaft (DFG) Backlisttransformation EOSC Future Deutsche Forschungsgemeinschaft (DFG) H2020 Excellent Science H2020 Priority Excellent Science open access |
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Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century. |
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2024 |
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