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oapen-20.500.12657-906542024-05-31T02:25:23Z Strategic Communication – Contemporary Perspectives Alghasi, Sharam Conings Vanvik, Ester Barland, Jens Falkheimer, Jesper Pedersen Dahlen, Øystein Diers-Lawson, Audra Grit Fredheim, Nanna Alida Hiram Jensen, Helge Johannessen, Magne Kalsnes, Bente Karlsen, Faltin Kavtaradze, Lasha Krumsvik, Arne H. Nilsen, Anders Pettersen, Lene Blytt Sandstad, Bård Laumb Stampe, Peder Valaker, Sigmund Merete Viken, Tonje Alghasi, Sharam Conings Vanvik, Ester Barland, Jens Falkheimer, Jesper societal aspects of communcations, market logic, business logic, organization, leadership, strategic communications thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMB Management: leadership and motivation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication. 2024-05-30T11:36:20Z 2024-05-30T11:36:20Z 2024 book 9788202781385 9788202836665 9788202836672 9788202836689 https://library.oapen.org/handle/20.500.12657/90654 eng application/pdf Attribution 4.0 International Strategic_Communication.pdf https://press.nordicopenaccess.no/index.php/noasp/catalog/book/208 Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 10.23865/noasp.208 10.23865/noasp.208 bf7b42a4-6892-42e3-aaf8-8f32c8470a8b 9788202781385 9788202836665 9788202836672 9788202836689 247 Oslo open access
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Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication.
Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.
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