Strategic_Communication.pdf
Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication –...
| Language: | English |
|---|---|
| Published: |
Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing)
2024
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| Online Access: | https://press.nordicopenaccess.no/index.php/noasp/catalog/book/208 |
