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oapen-20.500.12657-907092024-05-31T02:27:36Z The Prize of Success Berthod, Jonas Graphic Design Switzerland Swiss Design Awards Design Promotion Cultural Graphic Design Design thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland. 2024-05-30T14:01:49Z 2024-05-30T14:01:49Z 2024 book ONIX_20240530_9783839471913_40 9783839471913 9783837671919 https://library.oapen.org/handle/20.500.12657/90709 eng Design application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9783839471913.pdf https://www.transcript-verlag.de/shopMedia/openaccess/pdf/oa9783839471913.pdf transcript Verlag 10.14361/9783839471913 10.14361/9783839471913 b30a6210-768f-42e6-bb84-0e6306590b5c c5a613f5-258f-4352-96e0-4bac2a29aca3 9783839471913 9783837671919 Swiss National Science Foundation (SNF) 64 256 Bielefeld [...] open access
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In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland.
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