Research on international service marketing a state of the art /

• Άλλοι συγγραφείς: Pauwels, Pieter, Ruyter, Ko de
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Amsterdam ; Boston : Elsevier JAI, 2005.
• Έκδοση: 1st ed.
• Σειρά: Advances in international marketing ; v. 15.
• Θέματα: Service industries > Marketing.; Export marketing.; Sales & marketing.; International business.; Business & Economics > International > Marketing.

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...