Research on international service marketing a state of the art /

• Other Authors: Pauwels, Pieter, Ruyter, Ko de
• Format: Electronic eBook
• Language: English
• Published: Amsterdam ; Boston : Elsevier JAI, 2005.
• Edition: 1st ed.
• Series: Advances in international marketing ; v. 15.
• Subjects: Service industries > Marketing.; Export marketing.; Sales & marketing.; International business.; Business & Economics > International > Marketing.

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...