Cross-cultural buyer behavior

• Άλλοι συγγραφείς: Taylor, Charles R., 1961-, Lee, Doo-Hee
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Amsterdam ; Oxford : Elsevier JAI, 2007.
• Σειρά: Advances in international marketing ; v. 18.
• Θέματα: Consumer behavior > Cross-cultural studies.; Market research.; International business.; Business & Economics > Consumer Behavior.

The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former...