Michigan State University contributions to international business and innovation

Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflectio...

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Bibliographic Details
Other Authors: Cavusgil, S. Tamer
Format: Electronic eBook
Language:English
Published: Bingley, UK : JAI Press, 2009.
Series:Advances in international marketing ; v. 19.
Subjects:
Online Access:Full Text via HEAL-Link

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