APA (7th ed.) Citation

Glynn, M. S., & Woodside, A. G. (2009). Business-to-business brand management: Theory, research and executive case study exercises. JAI Press.

Chicago Style (17th ed.) Citation

Glynn, Mark S., and Arch G. Woodside. Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. Bingley, UK: JAI Press, 2009.

MLA (8th ed.) Citation

Glynn, Mark S., and Arch G. Woodside. Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. JAI Press, 2009.