Creating and managing superior customer value

• Άλλοι συγγραφείς: Woodside, Arch G., Golfetto, Francesca, Gibbert, Michael
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: [Bingley, Eng.] : Emerald JAI, 2008.
• Σειρά: Advances in business marketing and purchasing ; v. 14.
• Θέματα: Customer relations > Management.; Relationship marketing.; Sales & marketing.; Business & Economics > Sales & Selling.

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value...