Globalization, the multinational firm, and emerging economies

• Άλλοι συγγραφείς: Yaprak, Attila, Tütek, Hülya
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Amsterdam ; New York : JAI, 2001, c2000.
• Έκδοση: 1st ed.
• Σειρά: Advances in international marketing ; v. 10.
• Θέματα: International business enterprises > Developing countries.; Globalization > Economic aspects > Developing countries.; Export marketing.; Competition, International.; Multinationals.; Business & Economics > International > Marketing.

Πίνακας περιεχομένων:

• Globalization, the multinational firm, and emerging economies / Attila Yaprak, Hülya Tütek
• Emerging economies and the challenge of globalization / John D. Daniels
• Foreign direct investment in the emerging markets of central and eastern Europe: motives and marketing strategies / Marin A. Marinov, Svetla T. Marinova
• The restructuring role of outward foreign direct investment by Central European firms: the case of Slovenia / Marjan Svetlicic, Matija Rojec, Andreja Trtnik
• Marketing and economic development: implications for emerging economies / Hugh M. Cannon, Attila Yaprak
• Globalization and currency crises in emerging Asian economies: implications on economic reform and development / C. Bülent Aybar, Marca Bear, Claudio Milman
• Managerial perceptions on performance determinants of multinational companies in an emerging economy / Muzaffer Bodur, Güven Alpay, Gülden Asugman
• Marketing practices and performance of the Turkish clothing industry firms exporting to the European Union / Selime Sezgin, Nimet Uray, Sebnem Burnaz
• Joint ventures in globalization: a perspective from Turkey / Tuna Taner, Hülya Tütek, Semra Öncü, Canan Ay
• On the determinants of export internalization: an empirical comparison between Catalan and Spanish (non-Catalan) exporting firms / A. Rialp
• Differences and similarities between born globals and other types of exporters / Tage Koed Madsen, Erik Rasmussen, Per Servais
• The evolution of an internationalisation culture in the small firm: an Australian perspective / Peter Lamb, Peter Liesch
• Investing in emerging Asian markets: a study of prospects for and problems of doing business in Vietnam / Aahad M. Osman-Gani, Zafar U. Ahmed, Sok Ling Ng
• The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China / Daniel Van Den Bulcke, Haiyan Zhang
• Exporting firms, the learning organization and market orientation: a conceptual and empirical investigation of Dutch exporters / Paul Breman, Tevfik Dalgic
• Emerging patterns of international business: implications for public policy / Gary A. Knight, Attila Yaprak.