Reassessing the internationalization of the firm
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight...
| Άλλοι συγγραφείς: | , |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Amsterdam ; New York :
JAI,
2001.
|
| Σειρά: | Advances in international marketing ;
v. 11. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Preface / S. Tamer Cavusgil
- Reframing internationalization theory: an introduction / Catherine N. Axinn, Paul Matthyssens
- Internationalization and the multinational enterprise: development of a research tradition / Christine J. Weisfelder
- Conceptual frameworks on SMEs' internationalization: past, present and future trends of research / Alex Rialp, Josep Rialp
- Patterns of internationalization of Brazilian firms and the decision to establish subsidiaries abroad / Antonio Barretto, Angela da Rocha
- Market entry and international technology transfer: a case analysis of ten U.S. high-tech firms in China and Southeast Asia / Roger (Rongxin) Chen, Mark V. Cannice, John D. Daniels
- Internationalization reconsidered: new imperatives for successful growth / Philip M. Rosenzweig, Janet L. Shaner
- Firm internationalization and economic performance: a conceptual synthesis and an empirical assessment of the Chinese experience / Mingfang Li
- A generation perspective on small firm internationalization: from traditional exporters and flexible specialists to born globals / Arild Aspelund, Øystein Moen
- The internationalization of industrial purchasing: the example of small Danish manufacturers / Per Servais, Jan Moller Jensen
- Toward a (more) dynamic theory of internationalization: international market withdrawal as empirical extreme / Pieter Pauwels, Paul Matthyssens.
