Social media marketing all-in-one for dummies /

• Κύριος συγγραφέας: Zimmerman, Jan
• Άλλοι συγγραφείς: Sahlin, Doug
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, NJ : Wiley, [2010]
• Σειρά: --For dummies.
• Θέματα: Internet marketing.; Online social networks.; Business.; BUSINESS & ECONOMICS > Marketing > Telemarketing.; BUSINESS & ECONOMICS > Marketing > Multilevel.; BUSINESS & ECONOMICS > Mail Order.; BUSINESS & ECONOMICS > Marketing > Direct.; BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.; Electronic books.

 Be sure your business gets its share of social media buzz! Social media is how your customers communicate, and your business should be part of the conversation. This quick guide helps you plan, develop, and manage a social media marketing plan that will engage your best prospects, helping you get and keep more customers, make more sales, and boost your bottom line! Open the book and find: Why social media should be part of your marketing mix Advice on planning your social media strategy How to manage a cybersocial campaign Social media etiquette ti. 

 Cover13; -- About the Authors -- Dedications -- Authors Acknowledgments -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- What You Dont Have to Read -- Foolish Assumptions -- How This Book Is Organized -- Icons Used in This Book -- Conventions Used in This Book -- Where to Go from Here -- Book I: The Social Media Mix -- Contents at a Glance -- Chapter 1: Making the Business Case for Social Media -- Making Your Social Debut -- Defining Social Media Marketing -- Understanding the Benefits of Social Media -- Understanding the Cons of Social Media -- Integrating Social Media into Your Overall Marketing Effort -- Developing a Strategic Social Media Marketing Plan -- Chapter 2: Plotting Your Social Media Marketing Strategy -- Locating Your Target Market Online -- Segmenting Your B2C Market -- Researching B2B Markets -- Conducting Other Types of Market Research Online -- Setting Up Your Social Marketing Worksheet -- Chapter 3: Managing Your Cybersocial Campaign -- Managing Your Social Media Schedule -- Building Your Social Media Marketing Dream Team -- Creating a Social Media Marketing Policy -- Staying on the Right Side of the Law -- Protecting Your Brand -- Chapter 4: Joining the Conversation -- Lurking and Listening -- Minding Your Social Media Ps & Qs -- Engaging Your Audience -- Staying Engaged -- Book II: Cybersocial Tools -- Contents at a Glance -- Chapter 1: Discovering Helpful Tech Tools -- Keeping Track of the Social Media Scene -- Saving Time with Content Distribution Tools -- Notifying Search Engines about Updates -- Snipping Ugly URLs -- Using E-Commerce Tools for Social Sites -- Keeping Your Ear to the Social Ground -- Measuring the Buzz by Type of Service -- Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media -- Making the Statistical Case for SEO -- Thinking Tactically and Practically -- Focusing on the Right Search Engines -- Selecting the Right Keywords -- Maximizing Metatag Muscle -- Optimizing Your Site and Content for Search Engines -- Building Effective Inbound Links -- Optimizing Social Media for Search Engines -- Gaining Visibility in Real-Time Search -- Monitoring Your Search Engine Ranking -- Chapter 3: Using Social Bookmarks and Social News -- Bookmarking Your Way to Traffic -- Sharing the News -- Benefiting from Social Bookmarks and News Services -- Researching a Social Bookmark and Social News Campaign -- Submitting to Bookmarking Services -- Submitting to Social News Services -- Using Application-Specific Bookmarks -- Timing Your Submissions -- Encouraging Others to Bookmark or Rate Your Site -- Using Social Media Buttons -- Book III: Blogs, Podcasts, and Vlogs -- Contents at a Glance -- Chapter 1: Developing Your Strategic Mix -- Welcome to the Wild World of Multimedia Social Media -- Determining Your Lofty 8212; or Not So Lofty 8212; Goals -- Putting the Wheels in Motion -- Introducing Yourself to the Online World -- Chapter 2: Building Your Blog -- Choosing a Blogging Application and Web Host -- Using a Blog Hosting Service -- Setting Up Your WordPress Blog -- Discovering the Fine Art of Blogging -- Chapter 3: Creating a Podcast -- Getting Your Podcast Ducks in a Row -- Recording Your Podcast -- Its a Wrap 82.