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ocn700706047 |
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OCoLC |
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20170124071307.9 |
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m o d |
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|a 10.1002/9780470978146
|b Wiley InterScience
|n http://www3.interscience.wiley.com
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|a D5E20AB0-A44A-49D5-96BA-06731ED8EDDB
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|a 302.23
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|a MAIN
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| 100 |
1 |
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|a Sedivy, Julie.
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| 245 |
1 |
0 |
|a Sold on language :
|b how advertisers talk to you and what this says about you /
|c Julie Sedivy, Greg Carlson.
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| 264 |
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1 |
|a Chichester, West Sussex ;
|a Malden, MA :
|b Wiley-Blackwell,
|c 2011.
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| 300 |
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|a 1 online resource (xii, 317 pages) :
|b illustrations, maps
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
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|2 rdamedia
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|a online resource
|b cr
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice.
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| 520 |
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|a Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.
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| 588 |
0 |
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|a Print version record.
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| 650 |
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0 |
|a Advertising
|x Language.
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| 650 |
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0 |
|a Advertising.
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| 650 |
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0 |
|a Social sciences.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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| 650 |
|
7 |
|a Advertising.
|2 fast
|0 (OCoLC)fst00797511
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| 650 |
|
7 |
|a Advertising
|x Language.
|2 fast
|0 (OCoLC)fst00797675
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| 650 |
|
7 |
|a Social sciences.
|2 fast
|0 (OCoLC)fst01122877
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Carlson, Greg N.,
|d 1948-
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| 776 |
0 |
8 |
|i Print version:
|a Sedivy, Julie.
|t Sold on language.
|d Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011
|z 9780470683095
|w (DLC) 2010035847
|w (OCoLC)660087962
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| 856 |
4 |
0 |
|u https://doi.org/10.1002/9780470978146
|z Full Text via HEAL-Link
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| 994 |
|
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|a 92
|b DG1
|
