Sold on language : how advertisers talk to you and what this says about you /

• Κύριος συγγραφέας: Sedivy, Julie
• Άλλοι συγγραφείς: Carlson, Greg N., 1948-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.
• Θέματα: Advertising > Language.; Advertising.; Social sciences.; BUSINESS & ECONOMICS > Advertising & Promotion.; Electronic books.

Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and researc...

Πίνακας περιεχομένων:

• The power of choice
• The unconscious consumer
• The attentional arms race
• We know what you're thinking
• Why ads don't say what they mean (or mean what they say)
• Acting out
• Divide and conquer
• The politics of choice.