Sold on language : how advertisers talk to you and what this says about you /

• Main Author: Sedivy, Julie
• Other Authors: Carlson, Greg N., 1948-
• Format: eBook
• Language: English
• Published: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.
• Subjects: Advertising > Language.; Advertising.; Social sciences.; BUSINESS & ECONOMICS > Advertising & Promotion.; Electronic books.

Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and researc...

Table of Contents:

• The power of choice
• The unconscious consumer
• The attentional arms race
• We know what you're thinking
• Why ads don't say what they mean (or mean what they say)
• Acting out
• Divide and conquer
• The politics of choice.