The executive's guide to enterprise social media strategy : how social networks are radically transforming your business /

• Main Author: Thomas, David B., 1952-
• Other Authors: Barlow, Mike
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, [2011]
• Series: Wiley and SAS business series.
• Subjects: Business enterprises > Computer networks.; Strategic planning > Computer networks.; Social media > Economic aspects.; Online social networks > Economic aspects.; Business.; Computer science.; COMPUTERS > Internet > Web Page Design.; COMPUTERS > Interactive & Multimedia.; Unternehmen; Online-Marketing; Soziale Software; Electronic books.

"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and busi...

Table of Contents:

• The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; CHAPTER 2: The New Mode of Production; CHAPTER 3: The Social Enterprise; Part II: Building a Structure for Success.