Supply chain as strategic asset : the key to reaching business goals /
"The book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must...
Κύριος συγγραφέας: | |
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Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Hoboken, N.J. :
Wiley,
[2011]
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Σειρά: | Wiley corporate F & A.
|
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Front Matter
- Planning and Realizing the Goals of a Business Strategy
- Understanding Strategy
- Concepts of Business Strategy
- Exploring Functional Strategy
- Current Thinking on Supply Chain Strategy
- Creating a Functional Supply Chain Strategy
- Technology Strategy
- Supply Chain Nirvana: Bringing it All Together
- Appendix A: Sample Artifacts for Creating an Effective Supply Chain Strategy
- Appendix B: An Overview of the Scope of the Supply Chain in Modern Corporations
- Appendix C: The Supply Chain and Corporate Financial Performance
- Notes
- Bibliography
- About the Author
- Index.