Convert! : designing Web sites to increase traffic and conversion /

• Κύριος συγγραφέας: Hunt, Ben (Ben R.)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Indianapolis, Ind. : Wiley Pub., 2011.
• Θέματα: Web sites > Design.; Web sites > Marketing.; Internet marketing.; Internet advertising.; Electronic commerce.; Web sites > Evaluation.; Web sites > Testing.; Electronic books.

Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.

Πίνακας περιεχομένων:

• pt. 1. Designing for traffic
• pt. 2. Designing for conversion.