Convert! : designing Web sites to increase traffic and conversion /

• Main Author: Hunt, Ben (Ben R.)
• Format: eBook
• Language: English
• Published: Indianapolis, Ind. : Wiley Pub., 2011.
• Subjects: Web sites > Design.; Web sites > Marketing.; Internet marketing.; Internet advertising.; Electronic commerce.; Web sites > Evaluation.; Web sites > Testing.; Electronic books.

Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.

Table of Contents:

• pt. 1. Designing for traffic
• pt. 2. Designing for conversion.