Business analytics for Sales and Marketing Managers : How to Compete in the Information Age /

• Main Author: Laursen, Gert H. N.
• Format: eBook
• Language: English
• Published: Hoboken, N.Y. : John Wiley & Sons, [2011]
• Series: Wiley and SAS business series ; 41.
• Subjects: Consumers' preferences > Research.; Consumers > Research.; Business planning.; Management information systems.; BUSINESS & ECONOMICS > Marketing > Research.; Electronic books.

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...