The Cornell School of Hotel Administration on Hospitality : cutting edge thinking and practice /

• Συγγραφή απο Οργανισμό/Αρχή: Cornell University. School of Hotel Administration. Career Services Office
• Άλλοι συγγραφείς: Sturman, Michael C. (Michael Craig), Corgel, Jack B., 1948-, Verma, Rohit
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, N.J. : John Wiley & Sons, [2011]
• Θέματα: Cornell University. > School of Hotel Administration.; Hospitality industry > Study and teaching > New York (State) > Ithaca.; Hotel management > Study and teaching > New York (State); Hospitality > Study and teaching > New York (State); BUSINESS & ECONOMICS > Small Business.; Hospitality industry > Study and teaching.; Hospitality > Study and teaching.; Hotel management > Study and teaching.; New York (State); New York (State) > Ithaca.; Electronic books.

This cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand t...

Πίνακας περιεχομένων:

• Four paths to success in the hospitality industry / Michael C. Sturman, Jack B. Corgel, and Rohit Verma
• The essence of hospitality and service / Guiseppe Pezzotti
• Preparing for a successful career in the hospitality industry / Kate Walsh, Michael C. Sturman, and Bill Carroll
• The listening fast track / Judi Brownell
• Developing and managing a multinational career / Jan Katz
• Becoming a leader in the hospitality industry / Timothy Hinkin
• Understanding and predicting customer choices / Rohit Verma
• Guiding the guest experience / HaeEun Helen Chun
• Harnessing the power of your culture for outstanding service / Robert Ford and Michael C. Sturman
• A scientific approach to managing hospitality operations / Gary M. Thompson
• Motivating your staff to provide outstanding service / Michael C. Sturman and Robert Ford
• How to build service quality into your operation / Alex M. Susskind
• Demand management / Bill Carroll
• Revenue management for enhanced profitability: an introduction for hotel owners and asset managers / Chris Anderson and Sheryl Kimes
• Competing successfully with other hotels: the role of strategy / Cathy A. Enz
• Focus on finance: aiming for restaurant success / Alex M. Susskind and Rupert Spies
• Hospitality property ownership: where you fit in / Jack B. Corgel, Robert Mandelbaum, and R. Mark Woodworth
• Hospitality properties: how much to pay if you're buying; how much to ask if you're selling / Jack B. Corgel
• Gaining maximum benefit from franchise agreements, management contracts, and leases / Jan A. deRoos
• Developing and renovating hospitality properties / Jack B. Corgel, Jan A. deRoos, and Kevin Fitzpatrick
• Planning and programming a hotel / Jan. A. deRoos
• Measuring hotel risk and financing / Peng Liu and Daniel Quan
• Segmenting and targeting your market: strategies and limitations / Michael Lynn
• New media: connecting with guests throughout the travel experience / Lisa Klein Pearo and Bill Carroll
• Building and managing your brand / Robert J. Kwortnik
• Hotel revenue management in an economic downturn / Sheryl Kimes and Chris Anderson
• Addressing employee lawsuits / David Sherwyn and Paul E. Wagner
• Coordinating information and controlling costs / Gordon Potter
• Making the most of your human capital / J. Bruce Tracey and Sean A. Way
• You can't move all your hotels to Mexico: unions and the hospitality industry / David Sherwyn and Paul E. Wagner
• The integrity dividend in hospitality leadership / Tony Simons
• Afterword: where do you go from here? / Michael C. Sturman, Jack B. Corgel, and Rohit Verma.