Power performance : multimedia storytelling for journalism and public relations /

• Κύριος συγγραφέας: Silvia, Tony
• Άλλοι συγγραφείς: Anzur, Terry
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Malden, MA : Wiley-Blackwell, 2011.
• Θέματα: Mass media > Authorship.; Broadcast journalism.; Reporters and reporting.; Public relations > Authorship.; Journalism.; Social Science.; SOCIAL SCIENCE > Media Studies.; LANGUAGE ARTS & DISCIPLINES > Journalism.; Journalistiek.; Multimedia.; Presentatie.; Berichtgeving.; Electronic books.

"With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book avai...

Πίνακας περιεχομένων:

• Foreword / by Lester Holt
• Introduction
• The Role of the Storyteller
• Reporting Stories Across Media
• Writing the Story for Print and the Web
• Video Storytelling on the Air and on the Web
• Presenting the Story On-Camera, On-Air, and On-line
• Practicing Public Relations in a Multimedia World
• Ethical Journalism in Multicultural Media
• Putting Your Skills to Work.