Making technology investments profitable : ROI roadmap from business case to value realization /

"A guide to getting the crucial business case right-every time Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the "Value Realization" process, using proven...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Keen, Jack M.
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, N.J. : John Wiley & Sons, [2011]
Έκδοση:2nd ed.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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049 |a MAIN 
100 1 |a Keen, Jack M. 
245 1 0 |a Making technology investments profitable :  |b ROI roadmap from business case to value realization /  |c Jack M. Keen. 
246 3 |a Return on investment road map from business case to value realization 
250 |a 2nd ed. 
264 1 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c [2011] 
264 4 |c ©2011 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. Understanding value leaks : major threats to program success -- pt. 2. Flushing out value leaks : a guided journey -- pt. 3. Plugging value leaks : success begins here -- pt. 4. Getting the business case right. 
520 |a "A guide to getting the crucial business case right-every time Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the "Value Realization" process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project. New edition explains how to proactively manage the conversion of a business case's value promise to its value realization Includes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the world Most of the popular checklists and tables from the current edition will be retained and numerous new ones will be added A dedicated Web site containing additional material, case studies, chat rooms, and blogs on the value-realization process Providing new insights on how to get the crucial business case right, while also explaining how to proactively manage the conversion of the business case's value promise into the value reality of a completed project, the Second Edition of Making Technology Investments Profitable unveils an unexpectedly straightforward solution to this disconcerting situation-a very pragmatic process of value realization involving role, responsibility, and mindset changes for senior executives, as well as project managers and technical staff."--Provided by publisher. 
650 0 |a Information technology  |x Management. 
650 0 |a Information technology  |x Economic aspects. 
650 7 |a BUSINESS & ECONOMICS  |x Statistics.  |2 bisacsh 
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776 0 8 |i Print version:  |a Keen, Jack M.  |t Making technology investments profitable.  |b 2nd ed.  |d Hoboken, N.J. : Wiley, ©2011  |z 9780470194003  |w (DLC) 2010047241  |w (OCoLC)681536499 
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