The value of business analytics : identifying the path to profitability /

The value of business analytics : identifying the path to profitability /

"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value pro...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Stubbs, Evan
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, N.J. : John Wiley, [2011]
Σειρά:Wiley and SAS business series.
Θέματα:
Business planning.
Strategic planning.
Decision making.
Industrial management > Statistical methods.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
BUSINESS & ECONOMICS > Workplace Culture.
Electronic resource.
Electronic books.
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Stubbs, Evan. 
245 1 4 |a The value of business analytics :  |b identifying the path to profitability /  |c Evan Stubbs. 
264 1 |a Hoboken, N.J. :  |b John Wiley,  |c [2011] 
264 4 |c ©2011 
300 |a 1 online resource (xiv, 322 pages) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Wiley & SAS business series 
504 |a Includes bibliographical references and index. 
520 |a "Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program, reveals how to communicate the value of a project once it's done, presents an integrated framework for communicating the value of business analytics. Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher. 
505 0 |a The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index. 
588 0 |a Print version record. 
650 0 |a Business planning. 
650 0 |a Strategic planning. 
650 0 |a Decision making. 
650 0 |a Industrial management  |x Statistical methods. 
650 7 |a BUSINESS & ECONOMICS  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Corporate Governance.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Leadership.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Development.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Workplace Culture.  |2 bisacsh 
650 7 |a Business planning.  |2 fast  |0 (OCoLC)fst00842819 
650 7 |a Decision making.  |2 fast  |0 (OCoLC)fst00889035 
650 7 |a Industrial management  |x Statistical methods.  |2 fast  |0 (OCoLC)fst00971330 
650 7 |a Strategic planning.  |2 fast  |0 (OCoLC)fst01134371 
655 4 |a Electronic resource. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Stubbs, Evan.  |t Value of business analytics.  |d Hoboken, N.J. : John Wiley, ©2011  |z 9781118012390  |w (DLC) 2011012037  |w (OCoLC)676726362 
830 0 |a Wiley and SAS business series. 
856 4 0 |u https://doi.org/10.1002/9781118983881  |z Full Text via HEAL-Link 
994 |a 92  |b DG1 

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