The value of business analytics : identifying the path to profitability /

• Main Author: Stubbs, Evan
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : John Wiley, [2011]
• Series: Wiley and SAS business series.
• Subjects: Business planning.; Strategic planning.; Decision making.; Industrial management > Statistical methods.; BUSINESS & ECONOMICS > General.; BUSINESS & ECONOMICS > Corporate Governance.; BUSINESS & ECONOMICS > Leadership.; BUSINESS & ECONOMICS > Organizational Development.; BUSINESS & ECONOMICS > Workplace Culture.; Electronic resource.; Electronic books.

"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value pro...

Table of Contents:

• The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index.