The value of business analytics : identifying the path to profitability /

• Main Author: Stubbs, Evan
• Format: eBook
• Language: English
• Published: Hoboken, N.J. : John Wiley, [2011]
• Series: Wiley and SAS business series.
• Subjects: Business planning.; Strategic planning.; Decision making.; Industrial management > Statistical methods.; BUSINESS & ECONOMICS > General.; BUSINESS & ECONOMICS > Corporate Governance.; BUSINESS & ECONOMICS > Leadership.; BUSINESS & ECONOMICS > Organizational Development.; BUSINESS & ECONOMICS > Workplace Culture.; Electronic resource.; Electronic books.

"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value pro...