Reinventing professional services : building your business in the digital marketplace /

• Κύριος συγγραφέας: Kaplan, Ari, 1973-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, NJ : Wiley, 2011.
• Θέματα: Professions > Marketing.; Information technology > Management.; Technological innovations > Management.; Electronic resource.; Electronic books.

 "How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan?a recognized advisor on business and career development?The Transformation of Professional Services: Creating Innovative Practices in a Digital Marketplace offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field?from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers"--   Provided by publisher. 

 Front Matter -- Finding Your Way in a More Informal, Instant World -- Innovators Adapt, and You Should Too -- Recognize the Resiliency Revolution and Join It to GrowYour Practice -- Students Have Everything to Gain from the White Collar Hustle -- Know Your Clients and Patients Because They Expect You To -- Putting Your Practice through a Wind Tunnel Will Blow You Away -- It's a Small Street, So Befriend Your Neighbors -- Networking Is Dead; Long Live Networking -- Proactive Professionals Pay Attention to Progress -- When You're Allergic to Wool, Wear Cotton or Suffer for Your Entire Career -- Meet Your Clients and Patients Directly -- Mailing Lists, the Media, and Making Mistakes -- Forget Technology, Remember Others to Build True Relationships -- The Foundation for Follow-Up Is Easy to Establish -- Conclusion: Cultivating Community -- Resources -- Acknowledgments -- About the Author -- Index.