Reinventing professional services : building your business in the digital marketplace /

• Κύριος συγγραφέας: Kaplan, Ari, 1973-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, NJ : Wiley, 2011.
• Θέματα: Professions > Marketing.; Information technology > Management.; Technological innovations > Management.; Electronic resource.; Electronic books.

"How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engagin...

Πίνακας περιεχομένων:

• Front Matter
• Finding Your Way in a More Informal, Instant World
• Innovators Adapt, and You Should Too
• Recognize the Resiliency Revolution and Join It to GrowYour Practice
• Students Have Everything to Gain from the White Collar Hustle
• Know Your Clients and Patients Because They Expect You To
• Putting Your Practice through a Wind Tunnel Will Blow You Away
• It's a Small Street, So Befriend Your Neighbors
• Networking Is Dead; Long Live Networking
• Proactive Professionals Pay Attention to Progress
• When You're Allergic to Wool, Wear Cotton or Suffer for Your Entire Career
• Meet Your Clients and Patients Directly
• Mailing Lists, the Media, and Making Mistakes
• Forget Technology, Remember Others to Build True Relationships
• The Foundation for Follow-Up Is Easy to Establish
• Conclusion: Cultivating Community
• Resources
• Acknowledgments
• About the Author
• Index.