Risk and crisis communications : methods and messages /

• Κύριος συγγραφέας: Walaski, Pamela, 1959- (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, New Jersey : John Wiley & Sons, Inc., [2011]
• Θέματα: Risk communication.; Health risk communication.; Crisis management.; Public safety.; Industrial safety.; NATURE > Natural Disasters.; SOCIAL SCIENCE > Disasters & Disaster Relief.; Electronic books.

"The go-to guide for learning what to say and how to say it In this climate of near constant streams of media messages, organizations need to know how to effectively communicate risks to their audiences and what to say when a crisis strikes. Risk and Crisis Communications: Methods and Messages...

Πίνακας περιεχομένων:

• Introduction
• General Concepts of Risk and Crisis Communications
• Communication Fundamentals and Theoretical Foundations
• Crafting Risk and Crisis Messages: Setting Goals and Objectives and Audience Profiling
• Crafting Risk and Crisis Messages: Developing the Words
• Delivering the Message While Avoiding Common Mistakes
• Working with the Media
• Developing a Risk and Crisis Communications Plan
• Special Risk and Crisis Communication Situations
• Case Studies
• Summary and Conclusions.