ROI of $ocial media : how to improve the return on your social marketing investment /

• Main Author: Powell, Guy R.
• Other Authors: Groves, Steven, Dimos, Jerry
• Format: eBook
• Language: English
• Published: Singapore : John Wiley & Sons (Asia), [2011]
• Subjects: Internet marketing.; Social media > Marketing.; Social media > Economic aspects.; Online social networks > Economic aspects.; Social marketing.; Customer services.; Business.; BUSINESS & ECONOMICS > Green Business.; Electronic books.

How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media&qu...

Table of Contents:

• Section 1. Getting started with social media ROI
• section 2. The media engagement framework
• section 3. Practical applications of social media ROI
• section 4. Where does social media go from here?