Chinnovation : how Chinese innovators are changing the world /

It is widely-believed that China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation market changes, and their resourcefulness. But innovation? Forget about it. Well, not quite. Drawing on a wealth of on-th...

Full description

Bibliographic Details
Main Author: Tan, Yinglan
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley ; 2011.
Chichester : John Wiley, 2011.
Subjects:
Online Access:Full Text via HEAL-Link
Description
Summary:It is widely-believed that China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation market changes, and their resourcefulness. But innovation? Forget about it. Well, not quite. Drawing on a wealth of on-the-ground stories and thorough research, Chinnovation: How Chinese Innovators are Changing the World shows how Chinese companies of every stripe have dispelled this myth and overcome the barriers to successful, profitable innovation. China's rapid economic growth has made it a crucial market but multinational corporations are now competing with China's own homegrown businesses. Chinnovation: How Chinese Innovators are Changing the World uncovers the common threads amongst Chinese entrepreneurs as they reach into a wider world.
Physical Description:1 online resource (xiv, 298 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780470827994
0470827998
9780470827987
047082798X
9781119199397
1119199395
DOI:10.1002/9781119199397