Islamic branding and marketing : creating a global Islamic business /

• Main Author: Temporal, Paul
• Format: eBook
• Language: English
• Published: Singapore : John Wiley & Sons (Asia), [2011]
• Series: Wiley trading.
• Subjects: Marketing > Islamic countries.; Consumers > Islamic countries > Psychology.; Marketing.; BUSINESS & ECONOMICS > Green Business.; Consumers > Psychology.; Islamic countries.; Electronic books.
• Physical Description: 1 online resource (xvii, 324 pages) : illustrations.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781119199540; 1119199549; 9780470828472; 0470828471; 9780470828489; 047082848X
• DOI: 10.1002/9781119199540

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents.