Islamic branding and marketing : creating a global Islamic business /

• Κύριος συγγραφέας: Temporal, Paul
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : John Wiley & Sons (Asia), [2011]
• Σειρά: Wiley trading.
• Θέματα: Marketing > Islamic countries.; Consumers > Islamic countries > Psychology.; Marketing.; BUSINESS & ECONOMICS > Green Business.; Consumers > Psychology.; Islamic countries.; Electronic books.

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the ne...

Πίνακας περιεχομένων:

• Introduction
• Why Muslim nations need to develop strong brands
• An overview of Muslim markets
• The nature and structure of Islamic markets
• Building a brand strategy
• Opportunities in Islamic brand categories
• The future : opportunities in the internet, media, and digital world
• Challenges facing Islamic brands
• Key success factors and strategies for aspiring Islamic brands
• Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets
• Summary of power brand strategy programs for Muslim markets.