Islamic branding and marketing : creating a global Islamic business /

• Main Author: Temporal, Paul
• Format: eBook
• Language: English
• Published: Singapore : John Wiley & Sons (Asia), [2011]
• Series: Wiley trading.
• Subjects: Marketing > Islamic countries.; Consumers > Islamic countries > Psychology.; Marketing.; BUSINESS & ECONOMICS > Green Business.; Consumers > Psychology.; Islamic countries.; Electronic books.

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the ne...